Core Technical SEO Checklist for Service Businesses

Technical SEO ensures your website can be crawled, indexed, and understood by search engines and AI systems.

1. Indexability

Your important pages must be accessible to search engines.

• Pages should not be blocked in robots.txt

• Key pages must not use the noindex tag

If search engines can’t access your pages, they cannot rank.

2. Site Speed

Fast websites rank better and improve user trust.

• Optimise image sizes

• Minimise heavy scripts

• Ensure fast mobile load times

Speed is a direct ranking factor and a quality signal.

3. Clean Site Structure

Your website should be easy for both users and search engines to navigate.

• Use logical URL structures

• Link related pages together internally

Clear structure improves crawl efficiency and topical relevance.

4. Mobile-First Design

Google primarily indexes the mobile version of your website.

Your mobile experience must be:

• Fast

• Easy to use

• Properly structured

Poor mobile performance hurts rankings.

5. Schema Markup

Schema helps search engines and AI understand your content.

Add structured data for:

• Your business (Organization schema)

• Services

• Articles

Schema improves visibility in rich results and AI answers.

Why Technical SEO Matters for Service Businesses

Service businesses rely on trust, authority, and clear information.

Strong technical foundations signal professionalism to both users and search engines, improving visibility and credibility.